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Friday, 15 August 2014

Adidas cut ties with NFF


Nigeria national teams official kitting outfit, Adidas, has notified the Nigeria Football Federation (NFF) that it won't renew it's contract with the nation's football governing body when it expires.

The global merchandise outfit who signed a new contract with the NFF on March 6, 2010 wrote the NFF notifying them of their decision not to renew the current contract which expires at the end of December 2014 and did not state specific reason for their action.

In a letter addressed to the Federation, dated August 12, 2014 and signed by the VP Global Sports Marketing Football, Claus-Peter Mayer and the Marketing Manager Federations and Leagues, Kai-Philipp Stief, the outfit stated that they will continue to fulfill their obligations under the previously communicated agreement.

"Adidas has conducted an analysis of its football partnerships and related businesses. Based on this evaluation and in combination with the recent correspondence between the parties, we regret to inform that Adidas has decided not to extend its partnership with the Nigeria Football Federation as per the end of the Agreement (i.e. 31 December 2014)," the letter read.

"Adidas will continue to fulfill its obligations under the agreement as previously communicated and respectfully requests the Nigeria Football Federation to do the same for the remainder of the contract period (including the obligation to share any third party offer pursuant to Adidas’ right of first refusal)."

With this, the Nigeria Football Federation will have to search for another global brand for the national teams. Adidas was their partner when Nigeria won the 1994 Africa Cup of Nations and first featured at the FIFA World Cup in 1994.

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