Arsenal yesterday signed a ground breaking partnership deal with kit maker PUMA bringing to an end a decade of partnership with NIKE.
Effective from July 1, 2014, PUMA will become the official kit partner of Arsenal. In addition to producing the playing and training kit for all Arsenal teams, PUMA has acquired wide-ranging licensing rights to develop other Arsenal branded merchandise on a global basis. This new commercial partnership represents the biggest deal in PUMA and Arsenal's history.
PUMA and Arsenal will work together to bring further innovation into the sports brand's performance apparel range.
Arsenal also presents PUMA with its most prominent platform to showcase performance products through its significant global fanbase, profile and reputation.
Speaking after sealing the deal, the clubs Chief Executive Officer, Ivan Gazidis, chief executive said: "We are excited to be partnering with PUMA, a company whose football heritage and record of innovation have a strong affinity with our own. This represents another important step forward in Arsenal's progression on and off the pitch."
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